SEO audit

SEO-audit of the site is a comprehensive check of the site for technical errors and compliance with the requirements of search engines.
On its basis, technical errors are corrected and recommendations are implemented to improve the ranking of the site.
If you have a young site that has recently been launched or is still under development, you are strongly advised to order an SEO audit. This is what will help you to eliminate problems at an early stage, and in the future it will be easier to promote the site.
Also, a full site audit will be useful if the site has been around for a while but is not giving the desired results, if you have not been involved with the site for a long time, or if you just want to improve your promotion strategy.
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Analysis of the technical condition of the project

A common mistake that reduces the effectiveness of SEO promotion is the technical condition of the site. The larger the site, the more errors it can have. For example: broken links, duplicate content, slow page loading speed. To detect and eliminate all this, a technical SEO audit of the site is performed.

A technical audit consists of hundreds of points, which include finding and eliminating errors on the site, optimizing the page structure, setting the necessary SEO tags, and more.

After the technical analysis of the site, we form a list of recommendations for adjusting the structure of the site, agree with you on the changes and prepare a technical task for the implementation of the new structure.

Analitica 1

SEO audit services: what's included

During a comprehensive audit, we will check both the internal and external optimization of the site. After that, a detailed technical task is developed, the implementation of which will increase the search ranking, indexing of the site, and also attract more traffic from search engines.

What exactly we will check during the audit – see below.

Internal audit

Technical audit

— Duplicate pages
— Correctness of tag generation (Canonical, Hreflang, etc.)
— Creation of Robots.txt and Sitemap.xml
files — Correctness of the 404
page — Checking the transition to prohibited page indexing
— Analysis of broken links (404 errors) and 50X errors
— Analysis of links with 301 redirects
— Correctness of URL
formation — Pagination
— Download speed

Content analysis

— The correctness of the formation of metatags (Title, Description and Keywords), the presence of duplicates or empty metatags
— The correctness of the formation of headings H1, H2, etc.
— Optimization of texts: how well they are written adequately (that is, they are written for search engines or they are useful for humans); presence of duplicates
— Optimization of images: the presence of low-quality images; fullness of ALT and Title tags

Markup for search engines and social networks

— We will check the availability of Schema micro-markup for: bread crumbs, product cards, reviews and rating, categories, organization contacts, Blog section
— Let's check the Open Graph markup for correct display in social networks and messengers

Site structure

— Visualization of the current structure of the site
— Correctness of URL
formation — Internal links: bread crumbs; link blocks; structure of filters

Functional testing

We test the functionality of the site:

— feedback forms
— basket

External audit

Analysis of the mass of links of the audited site

We analyze your site profile to understand:
- how many links now
— what are the dynamics: growth or decline; how fast the reference mass is growing
— what quality they are: from spam resources or thematic
— how diverse is the anchor list: what is the percentage of brand requests; how many unanchored keys; are there commercial keys (buy; order; price, etc.)

Analysis of the reference mass of competitors

We select 5–10 competitors and do the same as analyzing the link mass of your site

Analysis of commercial factors

Summary table comparing your site with competitors:

— are there phone numbers
— whether the physical address of the
office/store is indicated — is there an online chat
— are there buttons "buy in 1 click"
— are there pages "About us", "Contacts", "Delivery and payment", "Returns and exchanges", etc.

Referral strategy

Based on the analysis of your link profile and competitors, a strategy is drawn up:

— the number of links per month
- which links to buy: anchored, unanchored, branded
— how many article links, links from forums, from images, etc

At the output of the audit

At the end of the audit you will receive:

— a list of detected technical problems and errors on the website
— a technical task on correcting errors and page loading speed
— information about your target audience and analysis of user behavior on the resource
— a list of recommendations for external and internal site optimization
— recommendations for improving the site structure
— recommendations for implementation of additional functionality
— a technical task for improving texts - referral strategy
— a new perspective on the promotion of your project

What result will you get?

— Growth of positions
— Increase in traffic
— Improvement of behavioral factors
— Increase in conversion

Tariffs

Base
Standard
Premium

Stages of comprehensive SEO audit

01
Getting access from analytics and resource
02
Internal audit
03
External audit
04
Compilation of technical tasks
05
Providing documentation
06
Answers to questions
Answers to common questions

We have an express audit that will reveal the most obvious problems lying on the surface. But it will not fully disclose all errors and recommendations for improving the project. And more painstaking and deep work takes a lot of time and effort, so it cannot be free.

From 7-21 days. Depends on the number of pages of your site. SEO promotion is not a quick process, and in order to provide high-quality SEO audit services, you need to study the site almost under a microscope so as not to miss any important detail.

Access from Google Analytics, Google Search Console, Yandex Metrics (if available) is required for the audit. You also need your semantic core or accesses where you track resource positions.

You can. There are many online site analysis services. In the free version, they will show information, but limited. In the paid version, I will show more detailed information, but it is more understandable for specialists and will not provide additional information on improving the resource.

Other services

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