Facebook Pixel: What is it, and why is it needed?
Probably everyone who has been involved in setting up targeted advertising for businesses has heard of such a tool as FB Pixel. But what is it, and what is it for?
Probably everyone who has been involved in setting up targeted advertising for businesses has heard of such a tool as FB Pixel. But what is it, and what is it for?
In this article, we will look at the basic aspects of paying for Facebook ads, what is the billing threshold and billing itself, and what are the payment methods.
The amount you pay Meta for your ad to be seen by 1000 users is called CPM («Cost Per Mile» or «Cost Per Millennium»). The higher the CPM of an ad campaign, the more money you spend on advertising. A low CPM lowers both the cost per click (CPC) and