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Targeted advertising consulting

Do you have your own business and have you decided to promote it through social networks? Where to begin? We recommend that you first get a consultation with us on targeted advertising. We will help you understand how to properly set up and run advertising on social networks in order to get the desired result.
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Targeted advertising consultation includes the following items

01
Discussion and study of the client's business

This is necessary to determine the main goals and determine the target audience with which the work will continue.

02
Analysis of advertising campaigns that were previously launched

This will help you understand how effective the previous targeted advertising was (if it was), what were the mistakes, weaknesses and strengths.

03
Analysis of tracking tool settings
04
Analysis of the funnel through which orders and sales were made
05
Drawing up USP

This is a unique selling proposition, that is, what distinguishes your product/brand from competitors, what makes you interesting to the target audience.

06
Drawing up and approval of the target audience

Who is your target audience, gender, age, geography, interests, occupation, income level… All this affects the ad settings.

07
Setting and approval of advertising goals: sales, recognition, coverage
08
Calculation of the budget to obtain the set goals
09
Ad placement definitions ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ

In which social networks will your advertisements be shown (targeted advertising on Facebook and Instagram when creating ads is the same, however, each platform has its own subtleties), whether it will be a feed or a story, etc.

10
Adjustment by creatives and an example of creatives that work well

Creativity is the first thing that attracts the user's attention. It should be bright, catchy, giving a little information, but enough for the user to understand that your offer is for him and make him want to read further. Therefore, it is important to think over this point well before launching an advertising campaign.

Consultation format

  • Call to get to know the business. We will prepare a list of questions and discuss them during the call in order to delve deeper into your project and better understand what exactly might be needed for you.
  • Preparation of information in the form of a presentation.
  • Call to discuss the presentation and discuss possible issues.

Who needs advice?

First of all, consultation on targeting is necessary for small businesses that are just starting their journey in online promotion. We can distinguish three categories of potential customers:

  • Businessmen who want to advertise their product on their own, but do not have the necessary knowledge and experience in the field of targeted advertising.
  • Business owners who want to entrust advertising on Facebook or Instagram to a qualified specialist, and in order to correctly control the result of his work, they need knowledge in this niche.
  • Entrepreneurs who have already had a negative experience when launching targeted advertising, but they understand that this is not a reason to give up on a promising direction.

Cost of consultation
on targeted advertising

The cost of this consultation should be from $100 to $200, depending on the complexity of the niche.
Implementation time 5 working days. Why exactly?

In order to give you an objective, correct and really useful advice, a targeting specialist needs to dive deep into your project, as if he himself planned to conduct it. The task of the consultation is not just to tell you which buttons to click where (although we will tell you that too), but to build a system that will help you sell a product or service using social networks. This determines the cost of the consultation and the duration of the preparation.
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