What is branding? This is actually the creation of a brand: name, ideology, positioning and communication with customers. How you will be perceived by clients, what they will associate you with, and what will be your difference from competitors depends on a high-quality branding service.
Branding is needed both at the initial stage, to create a brand from scratch, and for an existing brand to improve it and increase its prestige, and sometimes to do a complete rebranding.
And, of course, the main goal of branding is to make the project more popular and loved by the target audience. And this, in turn, leads to increased sales and increased profits.
Corporate style, or identity, allows you to distinguish the company against the background of similar products. That is, after looking at the logo, a combination of colors and a familiar font, the client will immediately recognize your brand.
Comprehensive analysis of the niche, target audience, competitors and the customer's project itself. All this is necessary in order to identify the needs of potential customers and create a brand that meets the demand.
It begins with taking into account the wishes of the client. Next, an analysis of competitors both in the local area and in the world is carried out in order to avoid repetitions. After that, there is a search for ideas and development of 2-3 variants of the name. The options are checked against Google traffic to see if they can drive traffic to your site. After approval of the names, a detailed presentation is prepared, in which each option is justified, and submitted to the client for approval.
First comes the study and analysis of competitors. Then there is the collection of references, the creation of sketches, and the search for an image. All this is discussed with the customer. As a result, 2-3 variants of the logo are presented, which are given to the client for approval. If necessary, corrections are made, the selected option is refined. The approved logo is saved in all necessary formats so that it can be used on different media.
Creating a client guide that describes the company's mission, values and philosophy, as well as your business's visual style standards and guidelines for their application.
The development includes the choice of promotion channels - whether it will be advertising on Google or social networks. If necessary, a website and pages in social networks are created, designed in the style of the brand.
Advertising that accurately targets the gender, age, interests, geography of your client. Thanks to this, we can predict the number of applications for your product.
Analysis, setup and optimization of advertising campaigns to get the most effective results on Google
Promotion in social networks, creating a set of actions to increase brand awareness, increase sales and create contact with the client
UI/UX design is the process of preparing a design concept for a website or app that will be user-friendly and attractive to users, thereby increasing loyalty and conversion.
Development of a logo, identity (corporate style and branding), banners for advertising and printed matter
Development of design and content of the site, taking into account all the goals, implementation of the necessary functionality for maximum conversion to the application
A set of works to increase the visibility of the site in search engines for the targeted queries of your business
TikTok is a young and promising platform for advertising with a huge and active audience. The potential of «virality» gives the opportunity to maximize the reach and attention to your product.
A simple and cheap way to organically boost your company’s ranking, attract potential customers and climb to the top of the Google rendition.
