Advertising on Facebook

In order to promote your brand in social networks, you need to order targeted advertising, otherwise even your very well-designed page will simply not be found. However, despite the general principle, targeted advertising on Facebook is different from similar to Instagram.

The essence is the same – advertising is tailored to the audience that should be interested in your product. The audience is selected according to certain criteria – gender, age, interests, geography, etc. However, Facebook has a slightly different audience, and the very type of social network. Let’s understand the features of this type of advertising.

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Advantages of advertising on Facebook

Before ordering advertising on Facebook, you need to decide whether you need this particular social network, or whether advertising on Instagram will not be enough. Maybe you don’t need such ads at all, or can you do with contextual ones?

Here are the benefits of targeted advertising on Facebook,
which will help you decide

Targeted advertising is cheaper than Google AdWords.

Facebook is more often used by older, business-minded and well-off people.

Therefore, if your target audience is businessmen, entrepreneurs, people from the IT field, and in general users who are more interested in exchanging useful information and establishing business contacts than in entertaining content, then you need to bet on this site.

There are different options for paying for ads, depending on what goals you choose during setup.

Many formats - Facebook advertising can be in the form of a post in the feed, carousel or be in the right column of the page.

Right on target - in the Facebook advertising cabinet, you can very precisely configure who will be shown ads, taking into account gender, age, geography, income level and even behavior.

Who is suitable for advertising on Facebook

Our team includes target specialists, designers, developers, copywriters,
as well as context, SMM and SEO professionals.

Ideally, Facebook as an advertising platform is suitable for B2C business,
namely for the following areas:

tourism
real estate
legal and financial services
medical services
infobusiness (seminars, lectures, marathons, courses)
goods and services in high demand (clothing, cosmetics, appliances, etc.)

However, be aware that there are types of products and services that are prohibited on Facebook
advertise and the social network will never miss them:

alcohol and drugs
tobacco, including hookah
casinos, gambling, slot machines
weapons (sometimes even advertisements for kitchen knives may not be approved)
political appeal

In the field of beauty and health, you should also be careful – if, for example, you offer procedures or drugs for weight loss, Facebook may block the ad because it believes that it is not appropriate to tell people about their body imperfections.

Types of advertising on Facebook

We have already figured out what advertising on Facebook is, which, by the way, you can order
in our agency. Let’s now talk about what it is like.

The format of advertising depends on the chosen goal

The following formats of advertising on Facebook are most often used:

Banner and text. Standard type of advertising in the form of a static image and a text ad.
A carousel is a scrollable gallery with a list of products or services.
A video is a commercial no longer than 1 minute

How much does it cost to set up a Facebook ad?

In our agency, the cost of setting up targeted advertising starts at $395. What does the price depend on? First of all, from business goals.

You have a small business and are just starting to promote yourself on social networks, without a clear idea of how to promote yourself.
You already have an idea about social media advertising, maybe you tried it and got some results, but now you want more.
You want to deepen the promotion issue, create a full-fledged sales surge and develop a long-term promotion strategy.
Your business has been in the market for a while, you have results, and it’s time to scale and increase your profits.

Other services

Target

Advertising that accurately targets the gender, age, interests, geography of your client. Thanks to this, we can predict the number of applications for your product.

РРС

Analysis, setup and optimization of advertising campaigns to get the most effective results on Google

SMM

Promotion in social networks, creating a set of actions to increase brand awareness, increase sales and create contact with the client

UI/UX design

UI/UX design is the process of preparing a design concept for a website or app that will be user-friendly and attractive to users, thereby increasing loyalty and conversion.

Branding

Development of a logo, identity (corporate style and branding), banners for advertising and printed matter

Site development

Development of design and content of the site, taking into account all the goals, implementation of the necessary functionality for maximum conversion to the application

SЕО

A set of works to increase the visibility of the site in search engines for the targeted queries of your business

Advertising in TikTok

TikTok is a young and promising platform for advertising with a huge and active audience. The potential of «virality» gives the opportunity to maximize the reach and attention to your product.

Google reviews

A simple and cheap way to organically boost your company’s ranking, attract potential customers and climb to the top of the Google rendition.

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