Analysis of the technical condition of the project
A common mistake that reduces the effectiveness of SEO promotion is the technical condition of the site. The larger the site, the more errors it can have. For example: broken links, duplicate content, slow page loading speed. To detect and eliminate all this, a technical SEO audit of the site is performed.
A technical audit consists of hundreds of points, which include finding and eliminating errors on the site, optimizing the page structure, setting the necessary SEO tags, and more.
After the technical analysis of the site, we form a list of recommendations for adjusting the structure of the site, agree with you on the changes and prepare a technical task for the implementation of the new structure.
Site structure
The correct structure is the basis of the site. With it, the site covers all queries in your niche, and the internal weight of the page links will be distributed correctly.
Incorrect site structure leads to a decrease in traffic. For example, several categories are combined in one section or product filters are not configured.
To create a site structure for SEO promotion, you need to do a qualitative audit of search queries, user habits, pages of your competitors, as well as the logical structure of the site.
The logical structure is the collection of all the pages of the site and their arrangement, taking into account the hierarchy. It should be built in such a way that it is simple and clear for users on the site, and they can easily go from common pages to specific ones to get the information they need. When the navigation system is broken, the user is irritated, he does not understand the logic of the site and, most likely, he will quickly leave it.
Search for growth points
If it seems to you that you have already done everything for the SEO optimization of your site, and there is nowhere to go, and organic traffic is still not increasing, then an SEO audit of the site is absolutely necessary.
The world of search engine promotion does not stand still, new technologies and ways to increase traffic appear every day, and good specialists always keep their finger on the pulse to offer their clients the best and freshest solutions. Therefore, after analyzing the site, we will see what you may not have seen, and we will tell you how else you can make promotion effective.
How do we look for growth points?
— We analyze the current position of the site
— Traffic analysis for previous periods and current ones
— We look at which pages attract few users
— We look at what our competitors have, because they don’t stand still either
Based on this, you can get additional user traffic to the site.
Reviewing current contractors or your team
Among other things, an SEO audit will help you check how efficiently the specialists you have trusted with your promotion are working, and whether it is worth correcting something or even replacing contractors.
Maybe your current professional isn’t experienced enough or just isn’t aware of other methods. And if you hired an outsourced specialist, it also happens that he takes advantage of your ignorance and does less than he could. We are not saying that all third-party experts are incompetent or dishonest, but two heads are better than one. Therefore, if you do not get the desired result, it is better to check again from the outside.
During a comprehensive audit, we will check both the internal and external optimization of the site. After that, a detailed technical task is developed, the implementation of which will increase the search ranking, indexing of the site, and also attract more traffic from search engines.
What exactly we will check during the audit – see below.
— a list of detected technical problems and errors on the website
— a technical task on correcting errors and page loading speed
— information about your target audience and analysis of user behavior on the resource
— a list of recommendations for external and internal site optimization
— recommendations for improving the site structure
— recommendations for implementation of additional functionality
— a technical task for improving texts
- referral strategy
— a new perspective on the promotion of your project
— Growth of positions
— Increase in traffic
— Improvement of behavioral factors
— Increase in conversion
We have an express audit that will reveal the most obvious problems lying on the surface. But it will not fully disclose all errors and recommendations for improving the project. And more painstaking and deep work takes a lot of time and effort, so it cannot be free.
From 7-21 days. Depends on the number of pages of your site. SEO promotion is not a quick process, and in order to provide high-quality SEO audit services, you need to study the site almost under a microscope so as not to miss any important detail.
Access from Google Analytics, Google Search Console, Yandex Metrics (if available) is required for the audit. You also need your semantic core or accesses where you track resource positions.
You can. There are many online site analysis services. In the free version, they will show information, but limited. In the paid version, I will show more detailed information, but it is more understandable for specialists and will not provide additional information on improving the resource.
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