Targeting services

A universal tool that is cheaper than other types of advertising with the ability to show ads to selected groups of people with certain interests.
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What is targeted advertising? and why is it needed?

Many advertising agencies, as well as SMM specialists and freelancers, insist that for promotion on Instagram and Facebook it is necessary to set up targeted advertising. But not all business owners understand what this is, and do not decide to order a target for their product, because they believe that it is enough to create a beautiful account in the social network and set as many hashtags as possible, and the customers will come by themselves. But they don’t come, and in such a situation, many people give up, deciding that sales on social networks are not for them, it’s useless and generally a waste of money. Let’s develop these stereotypes.

Targeting services are ordered when they want not just to attract any subscribers, but when they understand that it is necessary to “hit” clearly on the audience that is interested in your product and is more likely to place an order. Targeted advertising warms up and maintains the interest of the audience, increases brand recognition and helps to gather this same audience. A “cold” audience usually does not think about buying or ordering something from an unfamiliar company right now. Therefore, it is necessary to “introduce” her to you, make it so that you become almost “their own” for them.

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DigitalArt Agency is an official partner of Facebook!

Only companies that perform work in accordance with Facebook’s quality standards receive the Partner Badge.

There are 3 partner statuses

– Account

– Preferred 

– Premium

DigitalArt has Account and Preferred statuses!
What do these statuses provide?

Access to materials and tools from Facebook, with which we can work even more effectively with advertising, as well as access to the partner directory, technical support and customer support chat. As a result, the quality of work with advertising increases, and all questions and problems are solved faster.

Advantages of targeted advertising

A tool that will make your company recognizable
and lead the target audience to purchase

Launching without a site

Targeted advertising allows you to sell your services and goods without a website

Quick launch of campaigns

Targeted advertising can be launched from ready-made posts in your profiles

Low entry threshold

You can start from 30$, but we recommend to focus on 300$ - tse sum, so you can bring real results within the scope of the city

Target audience

Social media advertising allows you to show ads to people who match your target audience, targeting settings are very detailed. You can show ads to a grandmother who is interested in MTV, not Alla Pugacheva

Efficient setup and management

Targeted advertising is constantly optimized based on the received data, which gives incredibly high results in a short time

What does the targeted advertising service include?

01
Basic audit

First of all, we do a basic audit of your resources: Instagram and Facebook accounts, website, connections, integrations, etc.

02
Defining the goal

We determine the essence of the advertisement: to attract new subscribers, advertise a promotion or service, introduce a cold audience to you, etc.

03
Banners or videos for announcements

We develop banners or videos for announcements. Here it is important to take into account that the advertisement should look organically in the feed - like a post, only with the "advertisement" mark. Another important point is that most people look at the picture/video first and then read. Therefore, the banner or video should have the main catchy information that encourages you to open the post and learn more.

04
Enticing text

We write engaging and catchy texts and descriptions for a service or product. In the text, we already talk in more detail about the promotion, services or brand. Here it is important to attract the user's attention, to interest him, to make it clear that your offer will be useful to him, but not to reveal all the cards at once. You need to be interested and want to click on the link to learn more. Sales managers will tell you the rest.

05
Running an ad

We launch promotion on the necessary resources and on a certain audience.

06
Increasing efficiency

When the predicted results are achieved, we scale the ads to increase their effectiveness.

Tariffs

-15% знижка на перший місяць – до 10 серпня!

Promotion of
posts / direct (inst)

455$

Package for business beginners, startups

For those who are starting their career in digital and want to “try/feel” the possibilities and get the first results for a small budget. On average, 2-4 months are enough to determine the effectiveness of this method of promotion and reach a new level of promotion -> Standard package

Opportunities

Promotion of posts (inst/fb)

Number of advertising companies

Creatives

Writing texts (copywriter)

Advertising budget

Report

Communication

Supplements (optional/necessary)

Strategy

Social networks + Site

570$

A package for a small working business

For those who already have results and the understanding that they need to strengthen their online presence. And it’s also time to start structuring and scaling the business.

Opportunities

Promotion of posts (inst/fb)

Number of advertising companies

Creatives

Writing texts (copywriter)

Advertising budget

Report

Communication

Supplements (optional/necessary)

Strategy

Business

742$

A package for a working system business

For those who already have results. BUT, you need to find weak points and increase the effectiveness of already active advertising. The goal of the package is to scale results and increase profits in the medium term

Opportunities

Promotion of posts (inst/fb)

Number of advertising companies

Creatives

Writing texts (copywriter)

Advertising budget

Report

Communication

Supplements (optional/necessary)

Strategy

FACEBOOK

Targeted advertising on Facebook

Facebook is one of the top sites in terms of the number of users and visits. Here you can find an audience for businesses from almost any niche. The audience here is very diverse — from students and housewives to mature and well-off people, businessmen and specialists in every field.

Advertisements are integrated into the feed, stories or among contacts in the user’s messenger. Facebook provides huge opportunities for targeting, not to run ads all in a row, but to adjust them to attract people as close as possible to your target audience.

instagram

Targeted advertising on Instagram

Instagram is an ideal platform for increasing brand recognition, as well as selling goods and services for which both quality and appearance are equally important.

Advertisements will be placed in the feed and in stories, from which the user will be able to immediately go to your Instagram profile, direct message or website. If you plan to lead potential customers to your account, it will be most effective to order targeting in combination with the SMM service. A well-designed Instagram account does not sell anything by itself, but it will increase the loyalty of the audience, and it will be easier to make a follower a customer.

Cases

Answers to common questions

Targeted advertising is advertising aimed at a target audience that may be potentially interested in your product or service.

There is no single value. The advertising budget is set based on several parameters: the specifics of your business niche, promotion goals, increasing recognition, region, etc.

The cost of the service and the launch of targeted advertising is calculated specifically for each client and consists of the advertising budget and the commission of the performer (advertising agency). The higher the advertising budget, the more tools you can use for the advertising campaign.

Unlike, for example, SEO promotion, which gives results after about 6 months, properly configured targeted advertising is able to give results after only a few days, and in some cases

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