UI/UX Design

UI/UX design is the process of preparing a design concept for a website or app that will be user-friendly and attractive to users, thereby increasing loyalty and conversion.

What is UI/UX design

UI/UX design (User Interface and User Experience design) is an integral part of developing websites, mobile applications and various platforms and systems.

UI/UX design refers to the process of creating the user interface (UI) and user experience (UX) when interacting with a digital product.

  • UI design (user interface design) is the visual layout and interaction of elements on the screen. It involves choosing colors, fonts, placement of elements, and creating an interface that is pleasing and intuitive for the user.
  • UX-design (user experience design) — the user’s impression from using the product (convenience and efficiency of solving tasks). The design process consists of researching user needs, creating information architecture, navigation, developing user paths, user experience testing, and optimizing interactions.

Together, UI/UX design helps to create a product that not only looks attractive, but also provides a clear and enjoyable interaction for users, satisfying their needs and goals.

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Why is UI/UX design important?

Attractiveness

good UI design improves the user’s first impression.

User-friendliness

UX design creates a product that is easy to use and easy to understand.

User Loyalty

good UX design makes it possible to use the product with pleasure from, increasing loyalty and the likelihood of repeat visits.

Improved conversion

if it is easy for users to find and buy products or use services, it increases conversion.

Minimizing errors

good UX design helps to avoid errors and misunderstandings in the product.

Differentiation from competitors

a unique and quality design helps you stand out in the market.

User Experience

UI/UX design affects the overall user experience and determines whether users will want to continue using your product.

Efficiency and Productivity

a well-designed UX design allows users to complete tasks faster and more efficiently, which also affects their loyalty.

What goes into the design

Depending on the specific product, UI/UX design includes a number of key elements and tasks.

Website
  • The stages of website design and development:
  • Prototype development.
  • Selection and approvals of the website style.
  • Developing the web design of the site, which includes choosing a color palette, thinking about the placement of blocks and site elements, choosing a font, choosing a background, and integrating animations.
  • Creating a responsive version so that the site looks good on all screens.
Mobile application
  • Defining the goals and objectives of the application.
  • Creating the layout and graphic part.
  • Thinking through user scenarios and creating a comfortable user interface.
  • Creating design options for different operating systems.

UI/UX designer’s work process

01
Research ㅤㅤㅤㅤㅤㅤㅤㅤ

gathering and analyzing background information about the product or project, including target audience, competitors, and goals.

02
Information architecture design

determining the structure and organization of content to ensure ease of navigation.

03
Prototyping

developing interactive mockups to define functionality and interaction flows.

04
Interface (UI) design

creating graphic design, color palettes, icons, and other interface elements.

05
Testing and Correction

conducting user tests to identify flaws and make corrections.

06
Preparing the layout for development.

Tariffs

Lending
Corporate website
Online store
Answers to frequently asked questions:

Our digital agency offers several different rates. The price depends on several factors, including the complexity of the project, the number of pages, the degree of customization, the level of interactivity and animations, as well as specific requirements. The cost is also influenced by the timing and uniqueness of the project.

The timeframe of a project design depends on its scope and complexity. Usually, creating a UI/UX design for a small landing page may take a few weeks, while complex corporate websites or online stores with many pages and functionality may take several months. It is important to take into account that quality and accuracy of work is a priority, so we will be able to give you a more precise timeframe after a more detailed study of the project.

UI/UX design improves user satisfaction, conversion rates and engagement. It contributes to the creation of user-friendly and attractive interfaces.

The stages include research, prototyping, interface design, testing and continuous improvement.

Adaptive design ensures that a website displays correctly on different devices and screens, providing an optimal experience for all users.

Cases

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